What you’ll do
- Design and run the launch campaign across paid, organic, and creator channels
- Build AI-driven workflows that produce, test, and scale creative at machine speed
- Automate reporting, research, and audience analysis with AI agents
- Own ASO, lifecycle, and the content engine on TikTok, Instagram, and YouTube Shorts
- Test, measure, kill, and double down ruthlessly on what moves CAC and retention
What we look for
- You have taken a consumer mobile product from launch to meaningful scale
- Daily user of frontier AI tools. You treat each campaign as a chance to replace manual work with a workflow
- Fluent in both paid (Meta, TikTok, Google) and organic (ASO, content, creators)
- Comfortable with analytics tools and unit economics (CAC, LTV, payback)
- Bonus: wellness, health, or habit-forming consumer products in your past work